An exciting, dynamic and multi-focused degree and programme provides you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, and brand and media communications.
Working together with the University of Hertfordshire, the Global Academic Foundation offers this multidisciplinary degree for students who want to jump into the world of digital marketing.
This programme is a direct response to the fast-paced changes in advertising and marketing, giving you an up-to-date understanding in topics such as digital marketing, mobile business technologies, creativity, technology and innovation, web analytics and social media monitoring.
It also teaches you the vital fundamental principles that underpin all advertising.
Advertising and Digital Marketing is an exciting, dynamic and multi-focused degree and programme provides you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, and brand and media communications.
• New degree launching in 2020/21, embedding the latest in contemporary advertising and digital marketing techniques
• Strongly focused on students’ employability needs, students will acquire transferable skills and attributes sought after by employers
• Gain digital skills in content creation, as well as for general office settings• Gain practical industry experience for advertising and digital marketing through live projects, industry speakers, events and employability modules
• Opportunity to study abroad for one year to develop confidence, experience and practical language skills
The modules you will study include Principles of Marketing, Understanding Data, Introduction to Marketing Communications, Digital Landscape, Content Creation, Campaign Insights Analysis and Planning, Consumer Behaviour, Digital Experience, Advertising Concepts and Creativity, Social Media and Social Influence, the Future of Marketing, Managing the Customer Journey, Digital Analytics and Social Media Monitoring and International Advertising.
This programme prepares students for careers in advertising and digital marketing, for example in an agency setting or within a marketing department as an Advertising or Digital Marketing Executive.Students may consider entering into specialisms such as social media marketing, influencer marketing, search engine optimisation, pay per click advertising, digital marketing analytics or designing digital experiences.
All modules (40%)
